Privacy Policy

Last updated: September 15, 2026

This Privacy Policy explains how Selah Pilates & Care LLC collects, uses, and discloses your information when you use our website, and outlines your privacy rights and how the law protects you.

We use your personal data to provide and improve our service. We collect, use, and disclose your information as described in this policy, and where required by law, only when we have a valid legal basis to do so, including your consent where consent is required.

Interpretation and Definitions

Capitalized terms in this policy have the meanings defined below, whether used in singular or plural form.

  • Account means a unique account created for you to access our service.

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where control means ownership of 50% or more of the shares, equity interest, or voting power.

  • Company ("the Company," "we," "us," or "our") refers to Selah Pilates & Care LLC, 934 W Main St, Sun Prairie, WI 53590, USA.

  • Cookies are small files placed on your device by a website, containing details of your browsing history and other information.

  • Country/State refers to Wisconsin, United States.

  • Device means any device that can access the service, such as a computer, phone, or tablet.

  • Personal Data (or "Personal Information") is any information relating to an identified or identifiable individual. We use these terms interchangeably unless a specific law requires otherwise.

  • Service refers to the website.

  • Service Provider means any person or company that processes data on our behalf to help deliver the service.

  • Usage Data refers to data collected automatically through use of the service, such as the duration of a page visit.

  • User means any individual who accesses or uses the service.

  • Website refers to Selah Pilates + Care, accessible from selahpilatesandcare.com.

  • You means the individual accessing or using the service, or the organization on whose behalf they are doing so.

Collecting and Using Your Personal Information

Types of Data Collected

Personal Data. While using our service, we may ask you to provide personally identifiable information that can be used to contact or identify you, including your email address, first and last name, and phone number.

Usage Data. Usage data is collected automatically and may include your device's IP address, browser type and version, the pages you visit, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data. When you access the service through a mobile device, we may also collect your device type, unique device ID, mobile operating system, and mobile browser type.

Tracking Technologies and Cookies

We use tracking technologies, including cookies, to operate and improve our service.

  • Cookies or browser cookies. Small files placed on your device. You can set your browser to refuse cookies or alert you when they're being used, though some parts of the service may not work properly without them.

  • Web beacons. Small electronic files, sometimes called clear gifs or pixel tags, that let us track page visits and related website statistics.

Cookies may be persistent, remaining on your device after you close your browser, or session-based, deleted once you close your browser.

Where required by law, we use non-essential cookies only with your consent, and you can withdraw or change that consent at any time through our cookie preferences tool or your browser settings. Withdrawing consent does not affect the lawfulness of processing that occurred before the withdrawal.

We use the following categories of cookies:

Necessary / Essential Cookies
Type: Session. Administered by: us. These cookies are required to provide the services you've requested, including authenticating users and preventing fraudulent account use.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent. Administered by: us. These cookies record whether you've accepted our use of cookies so we can honor your choices on future visits.

Functionality Cookies
Type: Persistent. Administered by: us. These cookies remember choices you make, such as login details or language preferences, to give you a more personalized experience.

Use of Your Personal Data

We may use your personal data to:

  • Provide and maintain our service, including monitoring how it's used.

  • Manage your account and give you access to features available to registered users.

  • Fulfill a contract, including the products or services you've purchased through us.

  • Contact you by email, phone, text, or other electronic means about updates, security notices, or service-related communications.

  • Send you news, offers, and information about goods or services similar to what you've purchased or inquired about. Where the law requires prior consent, such as under EEA or UK law, we'll only send these with your consent. Otherwise, we may send them until you opt out. You can unsubscribe at any time using the link in our marketing emails or by contacting us directly.

  • Manage and respond to your requests.

  • Evaluate or carry out a merger, sale, or other business transfer involving some or all of our assets.

  • Analyze data, identify usage trends, and improve our service, marketing, and your overall experience.

We may share your personal data in the following situations:

  • With service providers, to help us monitor and analyze use of the service and to contact you.

  • During business transfers, such as a merger, acquisition, or sale of company assets.

  • With affiliates, who will be required to honor this privacy policy.

  • With other users, if you share personal data in any public areas of our service.

  • With your consent, for any other purpose you agree to.

Text Messages Privacy Notice

If you opt in to receive text messages from us, we'll send updates, notifications, and other communications as described below. When you opt in, we collect and store the information you provide, such as your phone number, the date and method of your consent, and message delivery details.

We never sell or share your mobile information with third parties or affiliates for marketing purposes. The phone numbers and consent records we collect for texting are shared only with the service providers technically required to deliver the messages, and for no other purpose.

Consenting to receive texts is never a condition of purchasing from us or using our service. If you opt in, you agree to receive messages related to:

  • Customer care and support

  • Account notifications, such as activity or renewal reminders

  • Delivery updates

  • Authentication messages, such as one-time passcodes

  • Security alerts, such as suspicious login attempts

  • Marketing offers and promotions

Reply STOP to opt out or HELP for support. Message and data rates may apply, messaging frequency may vary, and carriers aren't liable for delayed or undelivered messages.

Retention of Your Personal Data

We retain your personal data only as long as necessary for the purposes described in this policy, including to meet legal obligations, resolve disputes, and enforce our agreements. Where possible, we shorten retention periods or reduce identifiability by deleting, aggregating, or anonymizing data. Unless stated otherwise, the periods below are maximums, and we may delete or anonymize data sooner when it's no longer needed.

  • User accounts: retained for the life of your account, plus up to 24 months after closure to resolve any post-termination issues.

  • Support tickets and correspondence: up to 24 months from ticket closure, to address follow-up questions and track service quality.

  • Chat transcripts: up to 24 months, for quality assurance and staff training.

  • Website analytics (cookies, IP addresses, device identifiers): up to 24 months from collection.

  • Server logs: up to 24 months, for security monitoring and troubleshooting.

We may retain data beyond these periods when required by law, needed to establish or defend a legal claim, requested by you, or when it exists in backup systems scheduled for routine deletion. You can contact us to ask how long we'll retain a specific category of your data.

When a retention period ends, we securely delete or anonymize your data. Residual copies may briefly remain in encrypted backups and are not restored except for security, disaster recovery, or legal compliance purposes. In some cases, we convert personal data into anonymous statistical data that can no longer be linked back to you, which we may retain indefinitely for research and analytics.

Transfer of Your Personal Data

Your information is processed at our operating offices and any other locations where our service providers operate, which may mean it's transferred to and stored in a jurisdiction with different data protection laws than your own. Where required by law, we ensure appropriate safeguards are in place for any international transfer, and we take reasonable steps to make sure your data stays secure and is handled in accordance with this policy.

Delete Your Personal Data

You have the right to delete, or ask us to help delete, the personal data we've collected about you. You can often do this directly within your account settings, or by contacting us to request access to, correction of, or deletion of your personal data. We may need to retain certain information when we have a legal obligation to do so.

Disclosure of Your Personal Data

  • Business transactions. If we're involved in a merger, acquisition, or asset sale, your data may be transferred, and we'll notify you before it becomes subject to a different privacy policy.

  • Law enforcement. We may disclose your data if required by law or in response to a valid request from a public authority.

  • Other legal requirements. We may disclose your data in good faith when necessary to comply with the law, protect our rights or property, investigate wrongdoing, protect user or public safety, or defend against legal liability.

Security of Your Personal Data

We care about the security of your data, but no method of transmission over the internet or electronic storage is completely secure. While we use commercially reasonable measures to protect your information, we can't guarantee absolute security.

Children's and Minors' Privacy

Our service isn't directed at anyone under 16, and we don't knowingly collect personal information from children under that age. If you're a parent or guardian and believe your child has shared personal information with us, please contact us so we can remove it. Where the law sets a higher age of consent than 16 for a particular user, we may require parental or guardian consent before collecting that user's information.

Links to Other Websites

Our service may link to third-party websites we don't operate. We encourage you to review the privacy policy of any site you visit, since we have no control over and aren't responsible for their content or practices.

Changes to This Privacy Policy

We may update this policy from time to time. When we do, we'll post the revised policy here and update the "last updated" date above, and we'll notify you by email or a prominent notice on our service before the change takes effect. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, you can reach us by email at monica@movewithselah.com.